I am a passionate and determined achiever with strong communication skills. I possess an innate ability to forge powerful and meaningful connections very quickly, always ensuring those around me feel valued and heard. My tenacity and dedication drive me to bring 110% effort into every task. Recognized for my proactive approach and resourcefulness, I excel in dynamic and fast-paced environments. My experiences have honed my ability to connect with others quickly, making me an invaluable asset in any professional setting.

Experience:

G&B Digital Management March 2024 - Present Junior Talent Manager

Pitch talent to brands and negotiate to set appropriate budgets
Qualify programs with each influencer ie: RSVPing to events/arranging gifting
Develop relationships with individuals and brands
Confirm all requirements and logistics of campaigns and oversee talent timelines and calendars
Stay up to date on the latest digital trends and upcoming talent

Hello Sunshine March 2022 - March 2024 Manager, Hello Sunshine Collective Accelerator (Influencer Program)

Identified, recruited, and nurtured relationships with 15 influencers, amassing a collective social reach of over 59 million followers
Developed and launched the first-ever accelerator program, including crafting the program vision, strategy, & and objectives
Manage comprehensive data tracking and scheduling responsibilities, involving the development and maintenance of streamlined coordination systems for both the team and talent
Organize and facilitate product seeding, managing ongoing requests to enhance brand visibility
Contracted and programed 50 talent for Shine Away, the company’s first-ever in-person event/conference
Led operations, logistics, payments, and travel booking for Shine Away talent
Sourced, identified, and interviewed candidates in addition to onboarding new team members within the DTC division

Project Coordinator, Direct-to-Consumer

Led project management for the “Reese's Book Club” 5th-anniversary merch campaign, encompassing creative direction, website design, copy, photoshoots, and social media assets.
Managed inventory, purchasing, logistics, and customer service team for “Reese's Book Club” merchandise
Executed creative direction and project managed on the most updated Hello Sunshine website
Orchestrated communication and creative direction with an external agency for influencer seeding related to Reese Witherspoon’s children’s book: Busy Betty
Coordinated meetings and team culture-building events for the DTC division, both in Los Angeles & New York

about-face beauty by Halsey August 2021 - November 2021

Executive Assistant to CEO

Orchestrated all administrative aspects of the CEO’s work, managing a high-volume calendar, coordinating phone calls, handling expenses, and overseeing travel arrangements.
Collaborated with HR and accounting teams to establish a new hire onboarding process and oversee payments
Assisted the influencer marketing team in all initiatives and activations, including making TikTok content
Coordinated inventory and logistics for product supply samples to external partners, ensuring efficient supply chain operations
Served as the office manager for the LA office, demonstrating adeptness in stakeholder relations

NBC Universal November 2018 - August 2021

Executive Assistant to EVP, Live Events, Specials, Marketing & E! News

Orchestrated all administrative aspects of EVP's work, including coordinating a high-volume calendar, phone calls, expenses, and travel
Responsible for organizing and storing all documents, presentations, databases, and developing presentation materials to support EVP and her teams
Planned and executed monthly all-staff department meetings and monthly holiday and cultural events
Created and executed an on-site E! People's Choice Awards influencer campaign for the 2019 show, resulting in approximately 900k engagements and a total reach of 14.5MM on Instagram and 16.2MM on Twitter
Served as talent and executive wrangler at award shows including the Grammys, Oscars, Golden Globes and Emmys

Fullscreen Media July 2017 - November 2018

Senior Tour Coordinator at Fullscreen Live

Led all aspects of tour logistics, including creating new ticket types, developing rehearsal schedules, booking travel, and overseeing run-of-show timing and stage production
Acted as the tour manager for top digital talent, overseeing talent, managing venue staff, and running the show along with meet-and-greets, ensuring a seamless and successful event experience
Managed all aspects of timelines, budgets, expenses, invoices, calendars, spreadsheets, and reports for all tour
Discovered and pitched social media talent for future tours, contributing to the expansion and diversification of talent partnerships
Hired, trained, and managed team interns

The Andrew McDonough B+ Foundation ● Orange, CA May 2015 - May 2017

Founder and General Manager of CUDM (Chapman University Dance Marathon)

Oversaw the club’s executive board to plan and execute CUDM resulting in donations over $87,000 in two years to fight against childhood cancer
Secured 10 sponsors and 50 silent auction items items each year
Coordinated monthly fundraisers that engaged with the campus and local community
Managed the creation and implementation of all marketing and promotional material (logos, apparel, social media posts, flyers, sponsorship packets and promotional videos)
Managed brand image by managing the creation and implementation of all marketing and promotional material
Won Outstanding Civic Engagement organization on campus in 2017

Chapman University, Orange, CA

B.A., Strategic and Corporate Communication & Minor in Public Relations

City University, London, England

Semester Abroad